To the uninitiated, the price tag of a high-end timepiece can be baffling. Why invest in a Patek Philippe, an A. Lange & Söhne, or a Vacheron Constantin when a quartz movement can keep time with near-perfect accuracy?
The answer lies in understanding that you are not purchasing a timekeeping instrument. You are acquiring a story—a narrative of heritage, a masterpiece of engineering, and a tangible piece of human aspiration.